[NEW] Kanpur University Syllabus 2023 Check CSJMU PDF

Paper I- Business Communication

• Introducing Business Communication
• Basic forms of communicating
• Communication models and processes
• Effective communication
• Theories of communication
• Audience analysis

• Self-Development and Communication
  Development of positive personal
  attitude
• SWOT analysis
• Vote’s model of interdependence
• Whole communication

• Corporate Communication
• Formal and informal communication networks
• Grapevine
• Miscommunication (Barriers)
• Improving communication

• Principles of Effective Communication

• Writing Skills
• Planning business messages
• Rewriting and editing
• The first draft
• Reconstructing the final draft
• Business letters and memo formats
• Appearance request letters
• Good news and bad news letter’s
• Persuasive letters
• Sales letters
• Collection letters
• Office memorandum

• Introduction to a proposal
• short report and formal report
• report preparation
• Oral Presentation:
• Principles of oral presentation
• factors affecting presentation
• sales presentation
• training presentation
• conducting surveys
• speeches to motivate
• effective presentation skills

• Non-Verbal Aspects to Communicating
• Body language: Kinesics, Proxemics, Para
  language.
• Effective listening: Principles of effective
• Listening; Factors affecting listening
  exercises; Oral, written, and video sessions.
• Interviewing Skills: Appearing in interviews;
  conducting interviews; Writing resume and
  letter of application.
• Modern Forms of Communicating: Fax; E-mail:
  Video conferencing etc.
• International Communication: Cultural
  sensitiveness and cultural context. Writing
  and presenting in international situations;
  Inter-cultural factors in interactions; Adapting
  to global business.

• Meaning
• Scope
• Importance and Limitations of Statistics

• Planning of statistical investigation
• census and sampling methods
  Collection of Collection of primary
  and Secondary data
• Statistical errors and approximation
• classification and Tabulation of data
• Frequency distribution

• Diagrammatic And Graphic Presentation:
• One Dimensional
• Two dimensional Diagrams Histogram
• Historigram
• Frequency polygon
• Frequency curve and Ogive curves
• Graphs and Natural and semi-Logarithmic
  scales Graphic location of mode Median
  and quartiles

• Statistical Average:
• Arithmetic
• geometric and Harmonic means
• Mode Median
• Qualities and percentiles
• Simple and weighted averages
• Uses and Limitations of different
  averages.

• Range, Quartile deviation
• mean Deviation and their
  coefficients
• Standards deviation
• coefficient of variation
• Skewness and its coefficients

• Kari person’s coefficient of correlation
• Probable Error and interpretation of
  coefficient of correlation
• Rank Difference Method and Concurrent
  Deviation method
• Linear Regression

• Newton’s Advance difference
• Lagranges Formula
• Parabolic Curve Method
• Binomial Expansion Method
• Theory of Probability (Simple Problems)

• Utility of index numbers
• Problems in the construction of index numbers
• simple and weighted index number
• Base shifting fisher’s ideal index
  number and tests of Reversibility.

• Census Price
• Agriculture and industrial statistics

Paper I- Marketing Communication

• Nature and Importance of communication, Types of Communication, Features and objectives of Communication.
• Communication Process, Elements of the Communication Process, Application of the
• Communication process in Marketing, Steps to develop effective Marketing Communication.
• Marketing Concepts and Evolution (Exchange, Production, Product, Selling and Marketing), Difference between Marketing and Selling, Marketing as a Social process, Entities of Marketing, Marketing Myopia, Features and Importance of Marketing and Internet Marketing.
• Jerome McCarthy’s 4 Ps of Marketing Mix
• Product- Product Mix, Types of Product, Product Line, New Product Development, Product Life Cycle, Branding and Packaging.
• Price – Pricing policies, Methods of Pricing and Pricing Decisions.
• Place – Types of Channel, Channel decisions, Transportations, Warehousing & Inventory.
• Promotions – Promotion Mix, Promotion decisions, Difference between different elements of Promotion mix and their relative importance.
• Market Segmentation bases: Geographic, Demographic and Psychographic, Segmentation Strategy (Differentiated Vs Undifferentiated) , Developing a segmentation Strategy.
• Product Positioning: Strategies and Approaches, Positioning Errors (under Positioning, Over Positioning and Confused Positioning), Repositioning.
• Marketing Research Process.
• Integrated marketing Communication: the target audience, determining objectives, designing the message, Selecting Communication Channel, Establishing budget, Promotional Tools, Factors in setting the Marketing Communication Mix and Measuring Results.

PAPER II- ADVERTISING I

• Definition, Importance and Functions of Advertising.
• Importance of Advertising in Modern Marketing, Role of Advertising in the National Economy.
• Types of Advertising: Commercial, Non-commercial, Primary demand and Selective Demand, Classified and Display advertising, Comparative advertising , Co-operative advertising.
• PACT and DAGMAR Approaches
• Setting of Advertising Objectives.
• Advertising Appeals.
• Advertising message: Preparing an affective advertising Copy: Elements of a Print Copy: Headlines illustration, body copy, slogan, logo, seal, role of colour. Elements of Broadcast copy.
• Advertising Budget: Affordable Method, Per unit Method, Percentage Method, Competitive parity and Task objective Method. Importance of Budgeting.